NOON

Good science feels like magic, and we’re here to share that with the world

We’ve done the hard work to find the best ingredients and the most novel technologies so you can get the purest, cleanest and most effective products on the market. Neuroscience-backed formulas made to feel good fast, and support your best self for hours.

Noon mashrooms
[01] Transparency

[01] Transparency

[02] Scientific Efficacy

[02] Scientific Efficacy

[03] Clean Ingredients

[03] Clean Ingredients

[04] Maximum Effect

[04] Maximum Effect

Neuroscience meets nature. Our scientific leadership team combines expertise in cutting-edge brain research with the therapeutic power of plants.

Dr. Julie Hwang, ND

A distinguished board-certified naturopathic physician and acupuncture provider supporting patients with neurological & skin conditions. As a board member & Global Ambassador to the Integrative & Naturopathic Medicine World Congress, she brings 10+ years of daily clinical experience using plant medicine and functional nutrition tools.

Dr. Christine Wong, PhD

A published neuroscientist, prestigiously awarded by the Natural Sciences and Engineering Research Council, with over a decade of experience in Molecular, Cellular & Behavioral Neuroscience. She is on a mission to empower all people along their personal health journey, through creating accessible tools for the mind.

Proprietary formulas made by Neuroscientists and Clinical Doctors

Each formula is crafted with care by our Neuroscience & Clinical Formulation team with clinically-tested ingredients and informed by centuries of herbal tradition. We have a rigorous method to create each product, founded on key principles that guide our designs.

Every ingredient and potential bioactive pairings have at least one human-based clinical study behind them. This means we know these herbs work on people!

We use highly concentrated 10:1 herbal extracts in our gummies, paired with the most powerful and effective combinations in modern medicine. We’ve screened thousands of herbal bioactive components to uncover the most powerful plant and mushroom synergies -- so you feel more, with less.

Each NOON product is designed for both immediate and long-term benefits. So you can feel the direct effects of the herbs, while also having longterm benefits after consistent repeat usage. We categorize ingredients by their action speed: Fast-acting (within 20 minutes to 5 hours); Medium-action (1 to 3 weeks); Long-action (4 to 12 weeks)​.
Noon gummies

Innovative dual-layer gummies that work better, faster and longer

Not all gummy supplements are made equal, and we canvased the world to find the best technology to ensure you get the maximum effect. Our innovative dual-layer gummy technology is designed to keep our proprietary formulas of bioactive ingredients as potent as possible.

Gummy outer

Outer Protective Layer from environmental degradation

Gummy inner

Outer Protective Layer from environmental degradation

The outer layer of the gummy protects the inner bioactive ingredients, keeping them stable and ensuring they deliver the maximum benefit when consumed.

Our dual-layer technology also enhances the bioavailability of key ingredients. This means that more of what you consume reaches your bloodstream, offering quicker results. The technology allows for greater absorption in your mouth, bypassing the digestive system for faster effects.

The intention behind our beautiful, dual-layer design is to create a delightful reward, so that it’s even easier to make your favorite habits into consistent, daily events. Cue → Action → Reward → Repeat. Encouraging habit loops like this supports creating sustainable, lasting changes to help you feel good.
Noon matcha gummie

Committing to the highest standards in formulation, testing and production

We back up every product with scientific research and rigorous testing to ensure that you can trust the quality and efficacy of NOON products. We hold by our commitment to engage in sustainable practices for sourcing and manufacturing.

Each formulation is created with a rigorous and thorough deep-dive into clinical studies per ingredient and also by cognitive outcome. Dr. Christine Wong has combed through hundreds of studies and thousands of bioactive interactions to determine the safest and most effective combination of herbs. Each ingredient is backed by at least one human-based study for efficacy.

All our gummies and chocolates are made in GMP-certified facilities, ensuring the highest quality in every batch. All of our facilities are also FDA-registered for controlled storage and distribution. 

Throughout the formulation process, we do multiple rounds of testing to adjust the formula for effectiveness, taste, texture and experience before they get into your hands. Every product undergoes multiple stages of consumer testing to improve our formulas and third-party testing to check for purity and safety​.
InstagramTikTok

Shop All

The Science

Our Ethos

Herbal Index

FAQs

Shipping & Returns

Terms & Conditions

Contact Us

Privacy

Accessibility Statement

Cookies Statement

© 2024 All Rights Reserved

LogoLogo